TITLE

Volvo's triangular initiative

PUB. DATE
February 2000
SOURCE
Marketing Event;Feb2000, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the sports events sponsored by automobile maker Volvo in London, England. Overview of London's International Boat Show; Promotion of cars in the event; Involvement of Volvo in the boating community.
ACCESSION #
2925682

 

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