TITLE

Sponsorship to double

PUB. DATE
February 2000
SOURCE
Marketing Event;Feb2000, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on corporate sponsorship in Europe. Forecasts on the sponsorship value in Europe for 2001; Increase in global advertising spend; Shift of companies from advertising to sports sponsorship.
ACCESSION #
2925672

 

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