Cable Mixes It Up

Moss, Linda
December 2007
Multichannel News;12/17/2007, Vol. 28 Issue 50, p6
The article reports that cable networks in the U.S. are in a better position than broadcast networks to weather a prolonged strike of television writers because of the nature of their programming. Cable programming is largely a mix of purchased movies, reality shows, reruns of television series, animation, sports and news. The ratings performance of TNT, FX, USA Network and other cable networks is also discussed. INSET: AVOIDING AD PAYBACKS.


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