TITLE

Pepsi may win Challenge, but loses most crucial test

AUTHOR(S)
Garfield, Bob
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p73
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the television advertising of U.S.-based beverage maker Pepsi Bottling Group Inc. called the Pepsi Challenge. The ad features a challenge asking consumers to participate in blind tests between various Pepsi products and their Coke counterparts. The author gave the advertisement a two-star rating.
ACCESSION #
2921021

 

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