A-B shifts strategy to import brews

Chura, Hillary
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p70
Trade Publication
The article reports on the efforts of Anheuser-Busch Cos. Inc. to expand its marketing strategy to accommodate high-priced import beers in the U.S. The company intends to enhance the presence of its superpremium beer with imports and import-like beers as well as malt beverages. Its existing frogs and "Whassup?!" ad concepts will be mainstays.


Related Articles

  • IF YOU LOVE YOUR COUNTRY, DRINK BUD. Arndorfer, James B. // Advertising Age;3/28/2005, Vol. 76 Issue 13, p1 

    Reports on how beer manufacturer Anheuser-Busch (A-B) attacks its rivals through its marketing strategies in the U.S. as of March 2005. Manner in which A-B treats its competitors; Theme of the company's advertising campaign; Reaction of other beer companies to Anheuser-Busch's ad campaign.

  • Look, no lizards!  // Advertising Age International;May2000, p2 

    Highlights United States-based beer maker Anheuser-Busch Inc.'s different approach for its Budweiser transit advertisements in Japan. Difficulty of translating funny commercials in the US to other parts of the world; Use of frogs and lizards in Budweiser advertising campaigns; US advertising...

  • A-B pits Michelob against the craft crew. Mullman, Jeremy // Advertising Age;12/3/2007, Vol. 78 Issue 48, p4 

    The article discusses the marketing of the Anheuser-Busch Cos. Inc. (A-B) beer brand Michelob. It explains that the beer company is advertising Michelob against craft beers such as Sam Adams by Boston Beer Company. Formerly, Michelob was usually advertised as a competitor to imported beers, like...

  • Gold Medal: Anheuser-Busch. Gallagher, Julie // SN: Supermarket News;10/6/2008, Vol. 56 Issue 40, p25 

    The article discusses the success of brewer Anheuser-Busch, which was awarded with a gold medal in the beer category of the Category Excellence Awards in the U.S. The brewer was awarded for the sales performance of its Bud Light Lime beer, its Pick 6 program and its role in executing tailgating...

  • Imported beers find edgy ways to tout quality. Arndorfer, James B. // Advertising Age;9/29/1997, Vol. 68 Issue 39, p22 

    The article provides information on the marketing strategies of beer companies exporting to the U.S. Guinness Export Co. is running a print ad for Bass ale that depicts a bound man licking a dominatrix's boot. Dutch rival Amstel, marketed by Heineken USA, is warning consumers in a campaign to...

  • Busch brands pair up in ads. Teinowitz, Ira // Advertising Age;2/4/1991, Vol. 62 Issue 6, p6 

    Reports on the advertising campaign that Anheuser-Busch Cos. Inc. is planning to launch for its Busch and Busch Light Draft beers. Description of the campaign; Advertising agency handling the account of the beer; Advertising spending; Theme.

  • A-B branches out, but Wall Street's still not satisfied. Mullman, Jeremy // Advertising Age;5/28/2007, Vol. 78 Issue 22, p3 

    This article examines the stock of beer maker Anheuser-Busch (A-B). The company snapped up 16 import brands of beer becoming the nation's third largest beer importer and pleasing Wall Street analysts. But now these same people are saying the company has too many brands. Bonnie Herzog of...

  • Anheuser to use Chinese New Year for beer push.  // Marketing Week;2/15/2007, Vol. 30 Issue 7, p8 

    The article reports that Anheuser-Busch Cos. Inc. will celebrate the Chinese New Year at Piccadilly Circus in London, England. The occasion will be part of the company's plan to conduct a campaign for its beer brand Harbin. Aside from celebrating the event, Anheuser-Busch built a billboard,...

  • Spread the brews. Cioletti, Jeff // Beverage World;1/15/2006, Vol. 125 Issue 1, p8 

    The article focuses on the marketing strategy developed by Bob Lachky, executive vice president of global industry development of brewing company Anheuser-Busch, to boost the public profile of beer. An element of the strategy is to promote the social value of beer. Informing drinkers that beer...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics