TITLE

Sol pours it on in U.S. with $15 mil campaign

AUTHOR(S)
Bulik, Beth Snyder
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the multimedia advertising campaign by Sol Group Corp. beer in the U.S. The television, radio and print campaign, with an annual budget of about $15 million, will be launched this week. The campaign is created by Kirshenbaum Bond and Partners uses the tagline "Live one cerveza at a time."
ACCESSION #
2920985

 

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