Sol pours it on in U.S. with $15 mil campaign

Bulik, Beth Snyder
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p64
Trade Publication
The article reports on the multimedia advertising campaign by Sol Group Corp. beer in the U.S. The television, radio and print campaign, with an annual budget of about $15 million, will be launched this week. The campaign is created by Kirshenbaum Bond and Partners uses the tagline "Live one cerveza at a time."


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