TITLE

How MSN connects to world of free ISPs

AUTHOR(S)
Elkin, Tobi
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts of U.S.-based Microsoft Corp.'s MSN to market its Internet service. MSN has been relaunched with a high-profile campaign created by McCann-Erickson Worldwide. Microsoft believes that offering free Internet access would bring more people to MSN.com and help it generate traffic for the portal.
ACCESSION #
2920949

 

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