TITLE

E-volution: Dot-coms face the bottom line

AUTHOR(S)
Cuneo, Alice Z.; Gilbert, Jennifer; Elkin, Tobi
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the changes in the focus and pace of advertising by Internet companies in the U.S. While spending remains strong, dot-com have been in a free-fall. Some companies are pulling back on marketing to conserve cash. Gone are the days of frenetic pace of fourth-quarter holiday pace.
ACCESSION #
2920943

 

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