E-volution: Dot-coms face the bottom line

Cuneo, Alice Z.; Gilbert, Jennifer; Elkin, Tobi
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p46
Trade Publication
The article reports on the changes in the focus and pace of advertising by Internet companies in the U.S. While spending remains strong, dot-com have been in a free-fall. Some companies are pulling back on marketing to conserve cash. Gone are the days of frenetic pace of fourth-quarter holiday pace.


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