TITLE

Borden's Kaiser shepherds new products to market

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Craig Kaiser, the first vice president of business development and innovation at U.S.-based Borden Foods Corp. Kaiser is charged with sorting through the company's new product pipeline. He will be working with various departments including research and development, market research, product development and marketing.
ACCESSION #
2920905

 

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