Borden's Kaiser shepherds new products to market

Thompson, Stephanie
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p40
Trade Publication
The article profiles Craig Kaiser, the first vice president of business development and innovation at U.S.-based Borden Foods Corp. Kaiser is charged with sorting through the company's new product pipeline. He will be working with various departments including research and development, market research, product development and marketing.


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