TITLE

Annual reports meet the era of the dot-coms

AUTHOR(S)
Schwartz, Gerald S.
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents annual report preparation tips for public Internet companies in the U.S. Be different and avoid new millennium/new century theme. Keep the cost of the annual report below the cost of the fees you pay your investor relations agency for a whole year's work. Use a serious tone and deliver a sensible explanation when describing stock price increases.
ACCESSION #
2920899

 

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