Annual reports meet the era of the dot-coms

Schwartz, Gerald S.
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p34
Trade Publication
The article presents annual report preparation tips for public Internet companies in the U.S. Be different and avoid new millennium/new century theme. Keep the cost of the annual report below the cost of the fees you pay your investor relations agency for a whole year's work. Use a serious tone and deliver a sensible explanation when describing stock price increases.


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