TITLE

Mary Wells' big day reminds us advertising's changed for worse

AUTHOR(S)
Crain, Rance
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the state of the advertising industry in the U.S. The author has observed that the industry "has gone downhill in a big hurry." Many companies are now using ads that were successful in the previous decades. Retro has been the creative trend because there is no other creative style in the sector.
ACCESSION #
2920893

 

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