Mary Wells' big day reminds us advertising's changed for worse

Crain, Rance
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p30
Trade Publication
The article comments on the state of the advertising industry in the U.S. The author has observed that the industry "has gone downhill in a big hurry." Many companies are now using ads that were successful in the previous decades. Retro has been the creative trend because there is no other creative style in the sector.


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