Blame fall of 'Life' and 'Details' on failure to make bold changes

Rothenberg, Randall
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p30
Trade Publication
The article focuses on the failure of several magazine brands in the U.S. particularly "Life" and "Details." The author believes that the success of a magazine depends on its flexible production structure and the real value of good will in gaining distribution. The fall of "Life" and "Details" could be because of their failure to adopt to the changes in the magazine industry.


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