Kodak ups Web presence to put girls in the picture

Beardi, Cara
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p27
Trade Publication
The article reports on the plans of U.S.-based Eastman Kodak Co. to target teenage girls with advertising for its Kodak MAX Flash one-time-use camera. The first promotion in its yearlong partnership with Alloy Online lets girls visiting the alloy.com site choose names and colors for Kodak's new accessory line for MAX Flash.


Related Articles

  • Where's Kodak's strategy? Whelan, Carolyn // Electronic News;05/25/98, Vol. 44 Issue 2220, p40 

    Focuses on Eastman Kodak Co.'s digital imaging strategy. Online imaging service launched by the company; Kodak's performance in the digital camera market; Problems of the company's imaging division; Potentials of digital imaging.

  • Snap It, Girlfriend! Grimm, Matthew // American Demographics;Apr2000, Vol. 22 Issue 4, p66 

    Highlights the commitment of Kodak to woo girls ages 9 to 15 to its single-use Kodak Max cameras and display its digital technology. View of Greg Johnson, Kodak's director of United States film, on the consumer group; Reasons for targeting the age group; Ways of reaching the market.

  • Kodak focuses its online image. Rich, Laura; Sacharow, Anya // MediaWeek;01/19/98, Vol. 8 Issue 3, p44 

    Discloses the two one-year Web sponsorship deals signed by Kodak in January 1998 as part of its first media plan for the Internet. Background on Kodak's deals with HotWired and The Knot; Rationale behind the deals.

  • Kodak Secures $950M DIP as it Files Ch. 11. Sheahan, Matthew // High Yield Report;1/23/2012, p4 

    The article reports on the Chapter 11 bankruptcy protection filing of Eastman Kodak, a camera and photo equipment company based in Rochester, New York.

  • Kodak sues Agfa, Sanyo, Epson on patents. Henshall, John // Seybold Report on Publishing Systems;03/26/2001, Vol. 30 Issue 11, p23 

    Reports the patent infringement suit filed by Eastman Kodak against Agfa, Sanyo and Epson in the United States. Claims of Kodak against the camera companies; List of digital cameras allegedly infringed by the companies; Notion on camera companies not included in the lawsuit.

  • Digital cameras picking up pace of market penetration. Oliver-Mendez, Ken // Caribbean Business;4/25/2002, Vol. 30 Issue 17, p19 

    Reports that Kodak is moving to accelerate the use of digital photographic technology in the mass consumer market of Puerto Rico. Impact of huge price drops; Quantum leaps in enhancing the ease-of-use and quality of digital cameras; Growth targets and strategies.

  • Kodak Delves Deeper. McMains, Andrew // Adweek Eastern Edition;8/13/2001, Vol. 42 Issue 33, p4 

    Reports on New York City-based Kodak Co.'s launch of an advertising campaign for Kodak disposable cameras starting August 2001. Theme; Advertising agency that handled the account; Target customers.

  • Untitled: Photo.  // Discount Store News;3/23/98, Vol. 37 Issue 6, p49 

    Presents brief news updates regarding photo companies. Acquisition of a 51% stake in PictureVision Incorporated by Eastman Kodak Company; Complaint filed by Fujifilm Company with the International Trade Commission in Washington D.C.; Result of a survey on the worldwide shipment of digital...

  • Photo.  // Discount Store News;11/8/99, Vol. 38 Issue 21, p43 

    Presents update on the camera industry as of November 8, 1999. Improvements in digital imaging by Kodak; Survey conducted by the PhotoImaging Manufacturers and Distributors Association on families owning cameras; Retirement of Kodak Chairman and Chief Executive Officer George Fisher.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics