TITLE

Kodak ups Web presence to put girls in the picture

AUTHOR(S)
Beardi, Cara
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plans of U.S.-based Eastman Kodak Co. to target teenage girls with advertising for its Kodak MAX Flash one-time-use camera. The first promotion in its yearlong partnership with Alloy Online lets girls visiting the alloy.com site choose names and colors for Kodak's new accessory line for MAX Flash.
ACCESSION #
2920881

 

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