Hearst designs promotion for Chrysler's PT Cruiser

Halliday, Jean; Kerwin, Ann Marie
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p20
Trade Publication
The article reports on the advertising agreement between U.S.-based DaimlerChrysler and Hearst Magazines Inc. for the launch of the Chrysler PT Cruiser automobile. The two companies are teaming up for a multifaceted, charity-tied push as part of the car's upcoming U.S. launch dubbed Cruise for a Cause. The cost of the campaign is estimated to be two to three million dollars.


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