TITLE

Coors hikes spending on gay ads

AUTHOR(S)
Chura, Hillary
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that U.S.-based brewing company Coors Brewing Co. is making a record spending push for the company into the gay market. Its new print efforts, featuring Grant wood's painting American Gothic, marks the start of a bolder effort of Coors to capture a greater share of the gay market.
ACCESSION #
2920866

 

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