Coors hikes spending on gay ads

Chura, Hillary
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p16
Trade Publication
The article reports that U.S.-based brewing company Coors Brewing Co. is making a record spending push for the company into the gay market. Its new print efforts, featuring Grant wood's painting American Gothic, marks the start of a bolder effort of Coors to capture a greater share of the gay market.


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