TITLE

Fast-feeders find sizzle by bringing on the bacon

AUTHOR(S)
MacArthur, Kate
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts of U.S. fast food restaurants to market bacon as an appealing part of their menu offerings. Some of the fast food companies adding bacon to their menu include McDonald's Corp., Subway Sandwiches and Salads Inc. and Burger King. Analysts have observed that both taste and profit are driving the bacon binge.
ACCESSION #
2920864

 

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