TITLE

Microsoft readies internal overhaul

AUTHOR(S)
Elkin, Tobi; Johnson, Bradley
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports the decision of U.S.-based computer maker Microsoft Corp. to reorganize its corporate advertising group in an effort to streamline the decision-making process. The revamp comes as Microsoft approaches the one-year mark after consolidating its $350 million advertising account at McCann-Erickson/A and L Worldwide.
ACCESSION #
2920847

 

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