TITLE

Coke boosts ESPN/ABC presence in $20 mil deal

AUTHOR(S)
Petrecca, Laura
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising deal between U.S.-based Coca Cola Bottling Co. and ESPN/ABC Sports networks. The agreement grants Coca-Cola a ramped-up presence on the network's properties. The deal, estimated to be at $20 million, provides Coca-Cola with an integrated media buy across ESPN and ABC Sports' media properties.
ACCESSION #
2920844

 

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