Red Lobster ads spice things up to woo boomers

MacArthur, Kate; Chura, Hillary
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p3
Trade Publication
The article reports on the advertising plans of U.S.-based restaurant chain Red Lobster Restaurants Co. The aim is to build on the success of the chain's 17-month "Escapade" effort which has helped Red Lobster out of the doldrums. The company plans to use playful and humorous ads to help reinforce the new positioning.


Related Articles

  • Red Lobster Gets Crabby. Sperber, Bob // Brandweek;7/2/2001, Vol. 42 Issue 27, p7 

    Announces the plan of Red Lobster Restaurants Co. to launch television advertisements in July 2001 for its summer Festival of Crab promotion, which introduces a new menu at the seafood chain. Estimated value of the campaign; Features of the commercials; Sales posted by Red Lobster in fiscal...

  • Trendinista.  // Restaurant Hospitality;Jun2000, Vol. 84 Issue 6, p42 

    Focuses on the use of promotional devices for the operations of several seafood restaurants in the United States. Details on the marketing tool used by Semolina International Pasta Restaurants; Description of the approach done by Red Lobster; Features of Buster the Crab marketing device.

  • Red Lobster Keys on Food, Fun. Jensen, Trevor // Adweek Midwest Edition;11/06/2000, Vol. 41 Issue 45, p7 

    Focuses on Red Lobster's advertising campaign from Euro RSCG Tatham aimed to put a stronger focus on the quality of the chain's seafood and dining experience. Tagline of the campaign; Description of the television advertising spots; Remarks from the company's head marketing executive.

  • New Red Lobster campaign symbolizes an effort that tries too hard. Cebrzynski, Gregg // Nation's Restaurant News;7/28/2003, Vol. 37 Issue 30, p18 

    Focuses on the marketing campaign launch of Red Lobster Restaurants Co. in the U.S. Details of the campaign; Use of a metaphor for human connection; Emotional bonds established by Red Lobster on its consumers.

  • Red Lobster puts 3 agencies to test. Jensen, Trevor; McCarthy, Michael // Adweek Western Edition;06/30/97, Vol. 47 Issue 26, p35 

    Comments on the tests which are being conducted by Red Lobster restaurants on advertising campaigns from various agencies. Value of the account; When the presentations for the account were concluded; Names of companies which were being reviewed for the account.

  • Lobster expands radio. Stevens, Shannon // Brandweek;03/30/98, Vol. 39 Issue 13, p12 

    Details the radio advertisements for the Red Lobster Restaurant chain in the United States. Tag line of the campaign; Reason for choosing radio as the advertising medium.

  • Red Lobster 'passion play' hopes to quench nation's seafood cravings. Cebrzynski, Gregg // Nation's Restaurant News;11/20/2000, Vol. 34 Issue 47, p19 

    Reports the Go overboard advertising campaign for the Red Lobster restaurant in the United States. Details on the Shark campaign of the restaurant chain; Impact of the Kaleidoscope campaign on consumers; Evaluation of the two advertising spots.

  • Seeing red. Van Houten, Ben // Restaurant Business;12/1/2000, Vol. 99 Issue 23, p13 

    Focuses on a re-imaging effort of casual-dining chain, Red Lobster Restaurants Co. Introduction of an advertising blitz in the United States; Remodeling of all units in the Dallas/Fort Worth area in Texas; Addition of new menu items.

  • COMPANY FOOTNOTES.  // Nation's Restaurant News;6/15/2015, Vol. 49 Issue 9, p30 

    The article presents notes about several foodservice companies in the U.S. as of June 2015 including Red Lobster, Centerplate, and China Bistro Inc.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics