TITLE

Red Lobster ads spice things up to woo boomers

AUTHOR(S)
MacArthur, Kate; Chura, Hillary
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising plans of U.S.-based restaurant chain Red Lobster Restaurants Co. The aim is to build on the success of the chain's 17-month "Escapade" effort which has helped Red Lobster out of the doldrums. The company plans to use playful and humorous ads to help reinforce the new positioning.
ACCESSION #
2920843

 

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