TITLE

UPS delivers new b-to-b account to Rapp Collins

AUTHOR(S)
Beeler, Amanda
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on United Parcel Service of America Inc.'s selection of Rapp Collins Worldwide to handle U.S. direct and integrated marketing for business-to-business customers. The new account for Rapp Collins is estimated to worth more than $30 million. The work involves strategic planning and database analysis directed at targeting medium and small business customers.
ACCESSION #
2920838

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics