Houghton Mifflin, Erlbaum Partner Up On New College Imprint

February 2000
Educational Marketer;02/21/2000, Vol. 31 Issue 6, p5
Trade Publication
Reports on the increased college text sales seen by Houghton Mifflin Co. and Lawrence Erlbaum Associates through an imprint that will publish academic and professional counseling materials.


Related Articles

  • New names & new imprints.  // Library Talk;Jan/Feb97, Vol. 10 Issue 1, p19 

    Presents news briefs related to new book imprints and changes in publishing house names. Includes Scholastic Hardcover's adoption of the name Scholastic Press; Harcourt Brace Children's Books and Jane Yolen's disbanding of Yolen's imprint and addition of Silver Whistle imprint; Shoe String...

  • Post Card Collector: A Revised Permit Imprint Usage. Fricke, Charles A. // Mekeel's & Stamps Magazine;5/20/2005, Vol. 196 Issue 20, p8 

    Describes the use of a permit imprints in postcards.

  • Top Jazz Imprints.  // Billboard;12/25/2004, Vol. 116/117 Issue 52/1, pYE-69 

    Presents a chart of the top jazz music imprints in the U.S. as of December 25, 2004, including Sony Classical.

  • Top Contemporary Jazz Imprints.  // Billboard;12/24/2005, Vol. 117 Issue 52, Special section p68 

    The article presents a list of the top contemporary jazz imprints in the U.S. including Arista and Verve.

  • Top Combined Jazz Imprints.  // Billboard;12/24/2005, Vol. 117 Issue 52, Special section p68 

    This article presents a list of the top combined jazz imprints in the U.S. including Columbia and Verve.

  • Pearson Realigns Several Imprints, Creates The Addison Wesley Higher Education Group.  // Educational Marketer;09/18/2000, Vol. 31 Issue 27, p1 

    Details the efforts of Pearson Education company to increase its sales efficiency and brand recognition in the higher education imprints market.

  • New imprint.  // Library Talk;May/Jun97, Vol. 10 Issue 3, p24 

    Reports on Northland Publishing's introduction of a new imprint of books for middle grade and teenage readers called Rising Moon. Contact information.

  • Punk Start My Heart Takes to Kickstarter to Kick Label into Gear.  // Just Out;8/5/2011, Vol. 28 Issue 17, p7 

    The article reports on the move of the queer and feminist punk rock label Punk Start My Heart Records to seek help to start its fledgling imprint.

  • TOP 20 BUSINESS & ECONOMICS IMPRINTS, JANUARY - DECEMBER 2008.  // Book Publishing Report;Feb2009, Vol. 34 Issue 2, p4 

    A chart is presented that lists top 20 economics book imprints for January to December 2008 including HarperCollins, Crown, and Spiegel and Grau.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics