Arrows Fly As Orange Assumes Pole Position

Quigley, Paul
March 2000
Wireless Week;03/13/2000, Vol. 6 Issue 11, p16
Trade Publication
Reports on the marketing strategy of Orange PLC for its telecommunication products and services. Popularity of sports sponsorship in marketing products and services; Partnership of Orange PLC with motor sport business Arrows Formula One Team; Media and advertising exposure provided by the partnership; Significance of global sponsorship for Orange.


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