CTAM survey: Digital subs are happier

Hogan, Monica
March 2000
Multichannel News;03/13/2000, Vol. 21 Issue 11, p8
Reports on the increase in customer satisfaction levels for digital cable television in the United States as reported by the Cable & Telecommunications Association for Marketing. Total number of subscribers covered by the survey; Exceeding of consumer expectations as the best way to retain customers; Cable companies' offering of additional services.


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