Publicis builds 3 entities to pursue U.S., Web goals

Speer, Larry
March 2000
Advertising Age;3/20/2000, Vol. 71 Issue 12, p80
Trade Publication
This article reports on the three entities created by France's advertising organization Publicis Group, aimed to pursue U.S. and Web goals in 2000. The company has created a holding company to manage its global Internet operations, formed a second to coordinate its activities in the U.S. and announced an e-commerce partnership with consulting companies Cap Gemini Group and Ernst & Young. The Internet holding company Publicis Net, will pool Publicis' existing Internet activities into a single structure. Publicis USA Holdings will link all the advertising company's U.S. activities, from the existing creative agencies of the Publicis Group to acquisitions. The e-commerce joint venture aims to offer European clients a full range of technological, financial and marketing Internet services.


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