TITLE

IExplore invites adventurous travelers

AUTHOR(S)
Chura, Hillary
PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features IExplore, a Chicago, Illinois-based company which allows prospective travelers to search for a tour using variables such as price, location, activity and month of departure through its Web site. The company, which will be launching a marketing campaign in May 2000 magazines, employs former Peace Corps volunteers, zoologists and other enthusiasts who have live in foreign countries and can answer questions by telephone or e-mail. IExplore offers some 5,000 trips that range from culinary excursions to white-water rafting from Abercrombie & Kent to adventure-oriented Backroads to inexpensive trips from enthusiasts such as Professional Association of Diving Instructors.
ACCESSION #
2906999

 

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