TITLE

Ads tell PCs exactly where to go

AUTHOR(S)
Gilbert, Jennifer; Beeler, Amanda
PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on several companies which offer print link, an advertising tactic of linking printed pages to a Web site, in 2000. While media and advertisers are interested in the gimmick, it is an open question how many consumers will bother. A company offering print link is Digimarc Corp., which has developed a software that reads digital data embedded in print advertisements using a camera or scanner connected to a personal computer. Conde Nast Publication's Wired will include Digimarc's service with some advertisements in its July 2000 issue. Digimarc's MediaBridge service will compete with DigitalConvergence.com, whose technology allows consumers to go into a precise area of a Web site by scanning a printed code or clicking an icon during television programming.
ACCESSION #
2906998

 

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