TITLE

cybercritique

AUTHOR(S)
Carmichael, Matt
PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article criticizes the Web advertisement for Mitsubishi Motor Sales of America's Eclipse Spyder, created by iDeutsch of Marina del Rey, California. The advertisements runs of Car & Driver, Autoweb and search engines. The microsite that Mitsubishi has the irritating foresight to launch the dead of winter for its Eclipse Spyder nails the point at home. Animation was created using Macromedia's Flash streaming technology. The microsite is everything it could be: dynamic and powerful with a definite wow factor. The banners on the other hand fail to capture the exhilaration of the car. The campaign is designed to induce an emotion, but the banners fall a little flat by failing to give even a hint of the sunshine on the other side of the click.
ACCESSION #
2906997

 

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