TITLE

PCs, phones link voices as Web talk proliferates

AUTHOR(S)
Riedman, Patricia
PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the increase in the number of Internet telephone users in 2000, thus beckons advertising to deliver targeted banners and voice advertisements to the surging market. By any measure, the concept is connecting with consumers. One leader in the category, free personal computer-to-telephone service dialpad.com, said it has amassed 4.7 million users since launching in 1999. Of the estimated 260 million worldwide Internet user by end of 2000, 40 million will use live-voice services, also called Web talk, according to International DataCorp. The Web-talker could jump from 15% to 60% by the end of 2004. Dialpad, Net2Phone and PhoneFree.com are the biggest players in the category, according to Media Metrix.
ACCESSION #
2906995

 

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