TITLE

Seiden partner chooses small shop in Big Apple

AUTHOR(S)
Bulik, Beth Snyder
PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the career of Stephen Feinberg. In 1998, Feinberg was executive director at N.W. Ayer & Partners, but after 12 years, the agency lost its appeal which prompted Feinberg to resign and move to Greensboro, North Carolina-based Trone Advertising as its CEO. In 2000 however, Feinberg is back in New York as partner and CEO at Seiden Group. He has bought back with him the value of the small agency experience. The agency began as a strategic marketing and brand consulting group and evolved over time into a creative shop, by clients' request. The agency's clients include H.J. Heinz, Coty U.S. and Georgette Klinger. The agency is also pitching business, both online and off.
ACCESSION #
2906973

 

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