TITLE

'Matrix' drives comeback by Warner

AUTHOR(S)
Friedman, Wayne
PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, special section ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the marketing strategies applied by the theatrical division of Warner Bros. to rebuild its business in 2004, under the leadership of its president of theatrical marketing Brad Ball. In the process of rebuilding its business, the studio boosted box-office sales 35% over the prior year. Behind the effort is Ball who before coming to Warner Bros. in 1998 was vice president for corporate marketing at McDonald's Corp. After having a bad year at the box office in 1998, Warner Bros. came back to take over the number 3 position, behind Walt Disney Pictures and Universal Studios. Much of Warner Bros. success came from films that were not obvious big tent pole films such as Pokemon: The First Movie, but from efforts life Analyze This and the Matrix.
ACCESSION #
2906971

 

Related Articles

  • 'Pokemon' scores record coin. Schilling, Mark // Daily Variety;8/13/2008, Vol. 300 Issue 28, p10 

    The article reports on the success of the films under the "Pokemon" series in the box office in Japan. The films have collectively exceeds ¥50 billion barrier to become the highest-earning local feature cartoon series ever. The latest film of the series entitled "Giratina and the Sky's...

  • WARNER'S B.O. TOPS $1 BIL. Stewart, Andrew // Daily Variety;7/26/2010, Vol. 308 Issue 15, p18 

    The article announces that Warner Bros. has exceeded the one billion U.S. dollars benchmark at the domestic box office, driven by its three dimension (3D) film "Clash of the Titans" with 160.6 million U.S. dollars domestically.

  • Pokemon movie set.  // Playthings;Aug99, Vol. 97 Issue 8, p48 

    Reports that Warner Bros. has received distribution rights for the North American release of the Pokemon movie entitled `Pokemon the Movie: Mewtwo Strikes Back.' Debut of the big-screen version on November 12, 1999.

  • `Pokemon' mania hits the B.O. Hayes, Dade // Variety;11/15/99, Vol. 377 Issue 1, p7 

    Reports on the box office hit debut of the animated picture `Pokemon: The First Movie' of Warner Brothers in the United States. Gross of the motion picture on November 10, 1999; Location of the top grossing venue; Other wide-release debuts.

  • Sho West b.o. nod to Warners. DiOrio, Carl // Hollywood Reporter Weekend Edition;3/5/2010, Vol. 413 Issue 33, p4 

    The article announces that Warner Bros. will receive an award at Sho West for collecting a box office revenue of 4.01 billion dollars in 2009.

  • WARNER BROS. ANNOUNCES WHICH DIVISIONS WILL BE AFFECTED BY LAYOFFS. GRUENWEDEL, ERIK // Home Media Magazine;9/29/2014, Vol. 36 Issue 25, p10 

    The article discusses the plans of Warner Brothers home entertainment on cutting ten percent of its global workforce jobs in various departments due to low box office revenues and pressure from Wall Street after the acquisition offered by 21st Century Fox was rejected by parent company Time Warner.

  • WB hopes for 'Mystic' edge. Stewart, Andrew // Variety;11/21/2011, Vol. 425 Issue 2, p33 

    The article discusses the box office revenue of the motion picture "J. Edgar" in terms of its limited release by the motion picture studio Warner Bros., the same marketing strategy used by the studio for the film "Mystic River," both films being directed by Clint Eastwood.

  • Weekend Numbers.  // Hollywood Reporter;3/2/2012, Vol. 418 Issue 8, p24 

    A chart is presented that lists the revenues earned by various studios including Warner Bros., Universal Studios, and Fox.

  • Animation leads holiday pic parade.  // Advertising Age;11/8/1999, Vol. 70 Issue 46, p98 

    This article discusses the box office earnings of several animated motion pictures which opened in the U.S. in November, 1999. Four animated films are discussed: "Toy Story 2," "Princess Mononoke," "Stuart Little" and "Pokemon: The First Movie." Among the four, "Toy Story 2," earned the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics