TITLE

Universal's film tag team tames 'Menace'

AUTHOR(S)
Montgomery, Sara Teasdale
PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, special section ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the strategy used by Mark Shmuger, president of marketing at Universal Pictures, to counter the hype surrounding the release of the motion picture Star Wars: Episode 1--The Phantom Menace. Shmuger did not doubt that Phantom Menace will be big and so to give audience an alternative fare, he released The Mummy and Notting Hill a week before and a week after the premiere of Phantom Menace. This marketing strategy was proved effective when The Mummy earned a record-breaking $43 million while Notting Hill grossed $28 million on their opening weekend. Another Universal movie, American Pie, has grossed $102 million domestically. This marked the first time Universal released three films that broke the $100 million-mark domestically in the same year.
ACCESSION #
2906965

 

Related Articles

  • Mass appeal missing; `Hill' tops U.K. Groves, Don // Variety;05/31/99, Vol. 375 Issue 3, p10 

    Reports on developments related to motion pictures as of May 31, 1999. Short supply of film for masses in Europe; Box office pictures' discontinuation of revenues; Success of the motion picture `Notting Hill' in Great Britain; Motion picture `The Matrix' as the top grosser film abroad;...

  • Shmuger re-ups at Universal. Bing, Jonathan // Daily Variety;5/14/2002, Vol. 275 Issue 53, p1 

    Reports the contract renewal of Mark Shmuger, as vice chairman of Universal Pictures in the U.S. Responsible for the company's business development and strategy; Citation of former position in the company; Inclusions of the contract.

  • Wait, You Mean There's Life After Lucas?  // Newsweek (Pacific Edition);05/03/99 (Pacific Edition), Vol. 133 Issue 18, p6 

    Lists motion pictures that will be released in the summer of 1999. `American Pie'; `South Park'; `Notting Hill'; `Runaway Bride'; More motion pictures.

  • Studio Turns Pirate To Promote Movie. Solman, Gregory // Adweek;8/20/2007, Vol. 48 Issue 30, p8 

    The article discusses a marketing campaign from Universal Pictures to promote the motion picture "Illegal Tender." The marketing campaign involves a mock "takeover" of the Los Angeles, California-based television station KBEH, which broadcasts the mixed Spanish and English channel MTV Tr3s. The...

  • NBC Uni marketing overhaul. Arnold, Thomas K. // Hollywood Reporter -- International Edition;2/20/2007, Vol. 398 Issue 20, p4 

    The article reports on the decision of NBC Universal to put its theatrical marketing team in charge of marketing new Universal Pictures films not just theatrically but also on DVD in the U.S. According to observers, the move underscores studio sentiments that windows are shortening and...

  • Minced `Pie'. Flynn, Gillian // Entertainment Weekly;06/04/99, Issue 488, p95 

    Reports on the stolen video clip from the motion picture `American Pie' which showed a man having sexual relations with an apple pie. Posting of the video clip at a Web site; Presence of actor Jason Biggs in the video clip; Comments from Universal Pictures spokesman Terry Curtin on the video...

  • More Films Seek Fortunes Abroad Before Hitting U.S. Young, John // Entertainment Weekly;5/25/2012, Issue 1208, p14 

    The article discusses the trend of blockbuster films such as "The Avengers," "Battleship," and "Prometheus," debuting overseas before being released within the U.S. as a marketing strategy to promote ticket sales.

  • Will Asia finally flex its buying muscle? Frater, Patrick // Variety;10/29/2007 American Film Market, Vol. 408, p4 

    The article discusses the impact that the Chinese and Japanese markets could have on the business of film distribution. The American Film Market is an annual event in which smaller-budget and independent films are sold to foreign markets, video, cable television, and other channels. The...

  • Bond bash overseas. Segers, Frank // Hollywood Reporter;11/10/2008, Vol. 407 Issue 17, p10 

    The article reports on the success of the movie "Quantum of Solace," which was played on 9,870 screens in 60 markets worldwide and gained a total of $106.5 million. It is still the No1. foreign boxoffice champ for the 2nd week of November 2008. It is implied that the release of the 22nd James...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics