Dents in Disney's armor

Friedman, Wayne
March 2000
Advertising Age;3/20/2000, Vol. 71 Issue 12, special section ps2
Trade Publication
This article discusses the problems faced by Walt Disney Co. as of March 20, 2000. In 1999, the 30% decline in Disney's net income has prompted the company to first target its troubled Walt Disney Consumer Products Worldwide unit. And because of its excessive entertainment licensed products, division revenue slipped 5% in its fiscal year ended September 30 to $3 billion, while its income fell 24% to $607 million. Tom Wolzien, media stock analyst at Sanford C. Bernstein & Co., contends that Disney has to do a better job with all its intellectual properties and that it has to develop new products. However, he believes that people will not be satisfied with Disney fixing its problems, the company needs to stop making mistakes.


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