What's next in debate on globalization

Smith, Brendan; Brecher, Jeremy
March 2000
Advertising Age;3/20/2000, Vol. 71 Issue 12, p52
Trade Publication
This article considers the concerns raised about globalization as of March 20, 2000. Demonstrations in Seattle, Washington and Davos, Switzerland should provide a warning that all is not well in the global economy. From the perspectives of a labor historian of social movements, people feel its essential that the business sector respond to the emerging critique of globalization. Seattle should not be written off as simply radicals, but seen as a marking of fundamental shift in public attitudes. Furthermore, this emerging climate will affect the global operations and habits of business at all level. What was a surprise was that the people in Seattle represented a wide swath of Main Street America: not just steelworkers and auto workers, but protesters from colleges across the nation and members of church groups and consumer groups.


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