TITLE

Pet peeve

PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Evaluates the Got Beer? advertising campaign launched by People for the Ethical Treatment of Animals (PETA) as of March 20, 2000. Reputation of PETA in Norfolk, Virginia; Reaction of other associations to the campaign; Disadvantage of creating sensationalized campaign.
ACCESSION #
2906948

 

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