'More' fashions model search targeting women ages 40-60

Fitzgerald, Kate
March 2000
Advertising Age;3/20/2000, Vol. 71 Issue 12, p44
Trade Publication
This article presents an overview of the 40-Plus Model Search of More magazine as of March 20, 2000. To raise its profile and get readers about a possible career change, More launched its model search last fall for women ages 40 to 60. Entrants will be winnowed to 10 finalists who will receive an expense-paid trip to New York, a make-over by a top New York salon and a role in a fashion show to be held on May 16 at Macy's Herald Square store. Grand prize winners will get five-year modeling contracts with Wilhelmina Models and an appearance in the magazine's September/October issue. This contest is promoted within the pages of More and at Macy's. Contestants were required to send a self description and photo plus a $20 fee.


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