TITLE

Consumers less likely to trust Web ads: MPA

AUTHOR(S)
Ann-Christine P. Diaz
PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the results of Media Choices 2000, a media study sponsored by the Magazine Publishers of America (MPA) which investigated consumers' views on TV, Web and magazine advertising. This study suggests that while both magazines and the Internet serve similar roles as information providers, they differ widely in their advertising ability. MPA said that the timing of the study was right to re-evaluate the roles of different media for the consumers. Consumers are spending more time than ever with all forms of media. Although media use has increased, consumers admit they do not give their full attention all the time. One of the key findings of the study was that magazines and the Internet, compared to TV, are considered good sources of personal and relevant information for the consumer.
ACCESSION #
2906927

 

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