Sunscreens heat up products and pitches

Cardona, Mercedes M.
March 2000
Advertising Age;3/20/2000, Vol. 71 Issue 12, p32
Trade Publication
This article focuses on the competition in the sunscreen market as the spring break of 2000 comes in the U.S. Makers of tanning lotion will push sunscreen for adults and children in spray, foam, stick and colored formulas, along with sunless tanners. Sampling and promotions have already began in March 2000 and will last through the summer season. Coppertone from Schering-Plough Corp. has added several extensions to its Coppertone Kids and Water Babies lines for children, as well as new products in its adult lines. The new products in Coppertone product lines will be backed by TV advertising from Messner Vetere Berger McNamee Schmetterer/Euro RSCG. Additionally, Coppertone has joined with the American Camping Association to create Camp Coppertone, a package of educational materials on sun protection for children during summer camp.


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