Most ad groups applaud proposal to delay Congress' privacy debate

Teinowitz, Ira
March 2000
Advertising Age;3/20/2000, Vol. 71 Issue 12, p4
Trade Publication
This article focuses on the decision of advertising groups to praise a proposal from U.S. congressmen Asa Hutchinson and James Moran to delay legislative action on privacy and instead form a commission to examine the issue in 2000. The Direct Marketing Association was the lone holdout among advertising groups generally praising the proposal offered by Hutchinson and Moran. Advertising groups have called for voluntary self-regulation of privacy rather than new laws and both Dan Jaffe, executive VP of the Association of National Advertisers, and John Kamp, senior VP of the American Association of Advertising Agencies, questioned the commission's look into privacy offline. Hutchinson and Moran, joined by two colleagues, said they made the commission proposal because they felt the U.S. Congress should not act precipitously on privacy legislation and because there appeared to be no clear consensus in the U.S. Congress on how to proceed. The commission would look into online privacy, medical privacy and offline privacy. Other members of the U.S. Congress, however, were less certain about relying on a commission. Privacy critics, too, have called for immediate legislative action, warning that delays could give marketers time to make decisions on combining offline and online profiles that could set the course of the Web.


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