TITLE

Goldman Sachs seeks agency for Web site

AUTHOR(S)
Cardona, Mercedes M.; Petrecca, Laura; Beeler, Amanda
PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the decision of Goldman Sachs Group Inc. to contact advertising agencies to promote a new Web site for millionaire investors in the U.S. Agencies contacted said the 50 million U.S. dollar assignment will include a heavy direct and relationship marketing component. Duties will also include event planing and public relations. The company has already held credential meetings and a decision is expected quickly. The site, GS.com, is expected to go online in late 2000. Goldman is among many blue-chip investment companies to explore online services for its wealthy clients. Goldman has targeted online services as a key strategy to grow assets. Chairman Henry M. Paulson and presidents John Thain and John Thornton vowed to become the world's premier technology investment bank in a joint letter in the company's annual report.
ACCESSION #
2906899

 

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