TITLE

Late news

PUB. DATE
March 2000
SOURCE
Advertising Age;3/20/2000, Vol. 71 Issue 12, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on the advertising industry in the U.S. as of March 20, 2000. Agencies asked by 3COM Corp. to present credentials for a planned redefining of the networking solutions company now that it has spun off its Palm subsidiary; Estimated value of account put by Internet portal Lycos Inc. into review; Details of a survey conducted by the Cabletelevision Advertising Bureau on the viewers' recall of commercials.
ACCESSION #
2906887

 

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