TITLE

CBS's reality check

AUTHOR(S)
Lafayette, Jon
PUB. DATE
March 2000
SOURCE
Electronic Media;03/13/2000, Vol. 19 Issue 11, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the summer offering on television programs of CBS Television Network in the United States. Sponsorship packages offered by CBS; Details on the `Survivor' show; Plans of launching `Big Brother' show; Accounts on marketing strategies of the network.
ACCESSION #
2906814

 

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