McD's aims to get Happy with pizza

MacArthur, Kate
March 2000
Crain's Chicago Business;03/06/2000, Vol. 23 Issue 10, p32
Reports plan of McDonald's Corp. to run a pizza-based Happy Meal program in the United States. Costs and package included in the Happy Meal; Children as the largest consumers of pizza; Strategies of the company in attracting consumers; Problems with the McPizzas.


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