TITLE

McD's aims to get Happy with pizza

AUTHOR(S)
MacArthur, Kate
PUB. DATE
March 2000
SOURCE
Crain's Chicago Business;03/06/2000, Vol. 23 Issue 10, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports plan of McDonald's Corp. to run a pizza-based Happy Meal program in the United States. Costs and package included in the Happy Meal; Children as the largest consumers of pizza; Strategies of the company in attracting consumers; Problems with the McPizzas.
ACCESSION #
2900327

 

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