Book Battle

Bannan, Karen J.
February 2000
Brandweek;02/28/2000, Vol. 41 Issue 9, p80
Trade Publication
Offers a look at the status of online booksellers in the United States compared with their electronic-commerce competitors. Total value of the online bookselling market; Reason behind the popularity of online bookselling; Strategy of Amazon.com; Net income of Barnesandnoble.com; How Borders.com attract more customers; How Fatbrain.com is trying to differentiate itself from other competitors.


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