TITLE

First global Chrysler ads push crucial PT Cruiser introduction

AUTHOR(S)
Halliday, Jean
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the launch of the first major global advertising launch for the 2001 Chrysler PT Cruiser. The automobile gets an estimated $50 million media push in the U.S. A co-marketing McDonald's Corp. could arrive soon as mid-March 2000, said an executive close to the car marketer who asked not to be named. The car goes on sale in Europe by early summer, which advertisements shortly following. They will be tweaked to fit local markets abroad. However, PT Cruiser has appeared in full-line Chrysler brand print advertisements in the country since 1999.
ACCESSION #
2887192

 

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