TITLE

Ethnic graduates shun Ford

PUB. DATE
January 1998
SOURCE
People Management;01/22/98, Vol. 4 Issue 2, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Ford's image among ethnic minority graduates has been seriously damaged by the notorious doctored recruitment poster which four black employees were given white faces. Negative perception of ethnic minorities on Ford.
ACCESSION #
288687

 

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