TITLE

`McJob' image first target in burger recruitment war

AUTHOR(S)
Walsh, Jennie
PUB. DATE
January 1998
SOURCE
People Management;01/22/98, Vol. 4 Issue 2, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that the fast-food chains McDonald's and Burger King have improved their pay and career prospects in an effort to recruit and retain staff in Great Britain. Paying of both chains below the statutory minimum level; Expansions of both chains in the country; Other purposes for the pay hike.
ACCESSION #
288667

 

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