`McJob' image first target in burger recruitment war

Walsh, Jennie
January 1998
People Management;01/22/98, Vol. 4 Issue 2, p11
Reports that the fast-food chains McDonald's and Burger King have improved their pay and career prospects in an effort to recruit and retain staff in Great Britain. Paying of both chains below the statutory minimum level; Expansions of both chains in the country; Other purposes for the pay hike.


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