TITLE

AdMarket 50

PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents Advertising Age and Money.com's online market index of the top 50 publicly traded marketing and media companies for the week ended March 13, 2000. Primedia tops the week's winners with a 12.37% gain in stock price, followed by Cordiant Communications Group with 10.05% increase. Revlon follows closely at the third spot, with its shares valued at $10.38 a piece. American Home Products lands in fourth position with a 6.45% gain in stock price, while Microsoft Corp. posts a 5.35% gain to land in the fifth spot. The biggest loser of the week is Procter & Gamble. Its stock fell 39.22% to $53.75 a piece. The next big loser is Meredith Corp., with a 22.63% decline in stock price. Trailing behind Meredith is Young & Rubicam, which suffered a 21.18% stock price decline. Completing the top 5 losers list is Interpublic Group Cos. and Quaker Oats Co. in fourth and fifth positions, respectively.
ACCESSION #
2884460

 

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