TITLE

No Nonsense chooses McKinney

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Kayser-Roth hired McKinney & Silver to create advertisements for its No Nonsense pantyhose brand as of March 2005. Similarly, Kayser-Roth hired Initiative Media Worldwide to handle the media buying and planning. Jed Holland, vice president of marketing sales at Kayser-Roth, said that the budget and media plan have not yet been decided. The first advertisements could break in the first quarter of 2001, he added. No Nonsense had done virtually no advertising in recent years, as it reeled from both a downturn in hosiery sales and changes in ownership. Its last significant advertising consisted of print advertisements from Lois EJL.
ACCESSION #
2884457

 

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