TITLE

Cybercritique

AUTHOR(S)
Carmichael, Matt
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the sales promotion of Hewlett-Packard Co. (HP) for printers bought in an online computer store. Bonus gift for buying an HP printer; Method of availing the bonus gift; Time it took to get the bonus gift; Opinion that offers of rebates and bonus gifts seem to be insincere if customers cannot track them online.
ACCESSION #
2884390

 

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