Reichl puts 'Gourmet' back on track

Diaz, Ann-Christine P.
March 2000
Advertising Age;3/13/2000, Vol. 71 Issue 11, special section ps26
Trade Publication
This article focuses on the achievements of Ruth Reichl as editor in chief of the U.S. magazine Gourmet. Since becoming Gourmet's editor in chief, Reichl has tried to democratize and humanize the 60-year-old magazine. With Reichl's guidance, the magazine has become more conversational. The number of recipes has been reduced, and the editorial content of the magazine has broadened to include more reader-friendly features. Reichl also has cultivated the magazine's writing style. She made it more literary by having authors write about food and travel experiences. And her efforts have paid off. Since her arrival advertising pages have increased. For the September to December period of 1999, advertising pages increased 10% with 57 pages. Circulation has also improved. In the second half of 1999, Gourmet's average paid circulation was 901,289, representing a 1.1% increased over the same period last year.


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